The Reign Collection marks a shift. It is a power-loomed rug that uses a new construction to weave a 100% wool pile that’s remarkably soft and malleable; it folds easily and has the flexible feel of a fine hand-knotted rug. Saturated colors reveal the depth and refinement of the design, which combines the natural durability of wool with the durability of power-looming—the best of both worlds. This is a rug that feels familiar yet elevated, classic yet unexpected. A traditional design reimagined for modern interiors. It signals a shift underfoot into the next era of home textiles, raising the standard for machine-made rugs. Reign is made in Egypt and OEKO-TEX certified, ensuring its materials don’t contain harmful substances.